Staying up to date with current trends is imperative when marketing a business. If you want to find the people, go to Facebook. The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You should add pictures and colors to attract attention. People are much more drawn to decorative pages than plain ones.
Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Share other content from other platforms on your Facebook page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well. People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business’s YouTube channel.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
All your content needs to be “Share”-able. If your page includes relevant information, your followers will likely share it. Because Facebook is a social media site, it thrives on interaction. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
Consider what Facebook can bring your company before you write it off as an option. Because of the huge number of users, Facebook marketing can benefit you in ways that you didn’t know were possible. Keep in mind what you’ve read as you plan out everything.